App Store creative asset guide
App Store Search Results Asset
The Search Results creative appears before someone reaches your product page. It should make your app's purpose and firsthand experience obvious at a glance.
By AppListingLab · against Apple's creative asset specifications and asset best practices. Apple can change these rules; confirm the current placement before submission.
Search Results creative sizes and formats
Apple supports dedicated image/video artwork for this placement and a universal 16:9 PNG image that can be reused for both Header and Search Results. Images cannot include alpha channels or transparency.
Swipe the table to see every specification.
| Asset | Aspect ratio | Resolution | Format | Notes |
|---|---|---|---|---|
| Dedicated image | 3:2 | 1920 × 1280 to 3840 × 2560 px | JPEG, JPG, or PNG | No alpha/transparency |
| Universal image | 16:9 | 5244 × 2950 px | PNG | Can also serve Product Page Header |
| Dedicated video | 3:2 | 1920 × 1280 to 3840 × 2560 px | MOV, M4V, or MP4 | 5–30 sec · 30 or 60 fps |
Design for the placement, not only the canvas
Make the purpose obvious
Search is high-intent. Apple recommends making it easy to understand what the app or game is for at a glance.
Show firsthand experience
Interface, content, or gameplay can help someone decide whether the result is relevant before opening the product page.
Plan the fallback too
If you do not use a Search Results creative, Apple can show In-App Events, app previews, and screenshots instead.
Creative assets are different from screenshots and app previews. They can express your broader brand or promotional story, while screenshots and app previews remain the place to demonstrate the actual app experience.
Prepare the static image in the same AppListingLab project
Screenshot Studio can keep Header and Search Results image pages in the same screenshot set as the rest of your App Store listing. Choose a template pack to carry its background, typography and authored banner composition into dedicated or universal images. You can edit the composition, localize visible text, preview the placement as an AppListingLab approximation, validate the rendered image, and export the final file.
Browse pack previews to compare Duo screenshot canvases and Apple creative placements before starting. Current support in this workflow is for static image creatives. Video creative editing is not yet a released customer workflow.
Export first; direct placement is a separate capability
AppListingLab currently prepares and exports these static creative assets for manual App Store Connect upload. Direct App Store Connect Asset Library upload or Header/Search placement assignment is not enabled in the customer product yet. Keep that distinction when planning your release workflow.
Apple now manages approved screenshots, app previews, and creative assets centrally in Asset Library. After manual upload, check the asset's processing/review state and placement in App Store Connect before treating it as live.